Craig Floyd is a Financial Advisor at Dempster & Floyd Financial Partners, bringing experience in the financial services industry since 2012. Growing up in Irmo, South Carolina, Craig was deeply influenced by his family's legacy in the financial industry. His grandfather and great-uncle began their careers with Prudential in the late 1960s, and his mother later joined their team, further solidifying the family's commitment to financial advising. He officially became a Financial Advisor in 2023, continuing his family’s legacy in the profession.
Craig's journey began when he enlisted in the Army National Guard in 2010. He served a deployment in Iraq and Kuwait from 2011 to 2012, where he earned the Army Achievement Medal and the Army Commendation Medal. After returning home, Craig transitioned into the financial industry, working as an Office Manager for his family’s financial advisory practice. During this time, he utilized the GI Bill to earn his Bachelor’s Degree in Computer and Information Science with a focus on Cybersecurity from ECPI University.
Craig's favorite part of his job is building meaningful relationships with clients and helping them pursue their financial goals. Every client has a unique story, and Craig enjoys understanding their needs, challenges, and aspirations to create customized strategies that reflect their values and priorities.
Craig's financial planning philosophy is centered on long-term, client-focused strategies that emphasize education, discipline, and adaptability. He believes in building personalized, goals-based plans that align with each client's distinct financial situation, risk tolerance, and long-term objectives.
Craig is married to Tracy, and they have been together since 2012. They have a daughter, Ember, and their pets include a golden retriever, cats, and a rabbit. His family and pets are a source of joy and inspiration, driving him to excel in his professional life.